Adapting business for the web was a shift, but there’s a new evolution on the horizon. It shouldn’t be surprising that 3 in 4 Canadians now own a smart phone. Mobile optimization is the new norm, and businesses of all sizes are trying to figure out how to create a seamless, integrated mobile experience that allows for touch screen shopping.
Here are some of the top tips for optimizing your site for mobile use.
- Take Google’s Mobile Friendly Test to see where your site is at now.
- Functionality is even more important on mobile. Users might be looking for quick information on store locations, product search or hours of operation. Design your mobile site to get this information to them fast.
- Site design is shifting. With non-stop scrolling, traditional web design is starting to look a little different. Bigger buttons and no-fold landing pages make more sense for mobile. Check out HubSpot’s blog post about some of the best mobile-designed web pages.
- Mobile site configuration: One of the biggest questions when It comes to mobile is whether to create a responsive, design (a website that adapts to mobile) a dynamic serving (one URL with the ability to display different HTML) or a separate site configuration. Read more about your options from this Moz blog.
- Use compression tools to eliminate unnecessary information, space, comments and code. Try the HTML compressor or Gzip compression tools.
Go mobile! If you haven’t yet, start making a plan to take your business to the small screen. Soon you’ll be reaching twice as many consumers and differentiating your brand with innovative, on-trend mobile optimization.